Adidas brand – Little story.
The company was founded by Adolf Dassler at his mother’s house; His older brother Rudolf joined him somewhat later in 1924 and they worked under the name of Dassler Brothers Shoe Factory. Dassler assisted in the development of studded sneakers for multiple sports categories. The quality of spiked sports shoes improved, from an earlier model of heavy metal studs to canvas and rubber. Dassler persuaded American sprinter Jesse Owens at the 1936 Summer Olympics to use his handmade picks. In 1949, after a collapse in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ commercial rival.
The Adidas logo has three stripes, which is used in the company’s clothing and footwear designs as a symbol that helps the company’s marketing differentiate itself from other brands. The brand, which Adidas bought in 1952 from the Finnish sports company Karhu Sports, was so successful that Dassler described Adidas as “The Three Stripes Company”.